security systems for stores
Bundling smart energy, home security, and smart home services has made the security industry the leading channel for smart home services. Looking to move beyond the current 21 percent to 22 percent penetration among broadband households, professional monitoring providers may be hard
pressed to find a single silver bullet. Among consumers without a home security system or professional monitoring service subscription, no single feature had high levels of appeal. A service without a long term
contract was the most appealing to this group, with other features such as the ability to monitor a system using a smartphone or one that includes control of the thermostat scoring between 23 percent and 29 percent. Most alarming is that half of those without systems just aren’t interested — today or under any offered conditions. This creates added importance to maintaining existing customers, and Parks Associates research shows these customers largely value price savings.