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Looking to move beyond the current 21 percent to 22 percent penetration among broadband households, professional monitoring providers may be hard pressed to find a single silver bullet. Among consumers without a home security system or professional monitoring service subscription, no single feature had high levels of appeal. A service without a long term contract was the most appealing to this group, with other features such as the ability to monitor a system using a smartphone or one that includes control of the thermostat scoring between 23 percent and 29 percent. Most alarming is that half of those without systems just aren’t interested — today or under any offered conditions. This creates added importance to maintaining existing customers, and Parks Associates research shows these customers largely value price savings. When those who terminated service in the past year were asked the reason for terminating their service, 36 percent said they didn’t feel the service was worth what they were paying for it. This is why smart home kit vendors offering self monitoring have the potential to grow more quickly by addressing the needs of non traditional security customers. These customers are increasingly interested in home control and potentially security but not in professional monitoring fees. — Contributed by Tom Kerber, Director, IoT Strategy, Parks AssociatesAs Managing Editor, Karyn Hodgson writes exclusive cover stories, such as SDM’s State of the Market series, as well as other feature length articles and case studies. She manages SDM’s Monitoring Today supplement, an annual supplement devoted to central stations and the business of monitoring. She also manages SDM’s Dealer of the Year and Systems Integrator of the Year Award programs.

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ADT's endeavor to build a work environment where people are treated fairly and respectfully, and awareness about the environment and the responsibility of protecting it. Being the world’s biggest and leading provider of electronic security solutions it caters to about 8 million residences and commercial premises. It spearheads innovation of products for its customers. While you are away from home, ADT system connected to ADT Customer Care Center looks after your home and family. It carries out the crucial function of checking your home and family for robbery; smoke and fire, carbon monoxide, critical events. ADT’s 24/7 monitoring means it is Always There to be of assistance to protect your home and family. ADT’s advanced monitoring capabilities set them apart from other security system. Let ADT gives you the peace of mind that comes from knowing that the 1 security company in the World is with you in protecting your home and family. ADT can arrange a free assessment to identify a system for your home’s security requirements. It evaluates the present safety of your home including home security, fire detection and medical assistance and devises a home safety solution to suit your home and family’s needs. It is about time to make use of ADT’s monitoring expertise for your benefit and get monitored Smoke Alarms and response to your urgent situations.